Apron Magic

Have you seen the recent commercial by Progressive Car Insurance?  I love this commercial because it captures what I refer to as “Apron Magic” Apron Magic is part of my daily creative process as a professional fine artist.  Something happens when I put that apron over my head and tie those apron strings that is.. well magical.  A physical, mental, and emotional shift happens to me.  Why is that?

I think an apron represents many things, mostly an attitude towards your work.  It says ” I AM READY”.  For me, having a creativity routine for a very non-routine job is important, actually it’s essential.  As an artist my career has ebbs and flows, having structure helps the process of creation start. It creates a shift, which is needed for all creative entrepreneurs.

What does your apron or creative routine look like?  Share a picture of your apron or describe your creative routine here, on Twitter #ApronMagic  or #CreativeRoutines @JBCStudios, or Instagram at JBC Studios.Instagram


Merriam-Webster defines apron as noun, often attributive \ˈā-prən, -pərn\

: a piece of clothing that is worn on the front of the body over clothes to keep them from getting dirty

: the part of a stage that is in front of the curtain

: the paved part of an airport where airplanes load or unload or are turned around


Professional Fine Artist and Creative Entrepreneur who produces organic abstract fine art based in the west.

Posted in Creative Entrepreneurs

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